The Environment Secretary, Caroline Spelman, has called for a ‘zero waste’ society, which would target toy manufacturers to increase efforts to reduce their packaging – a proportion of which she said was “actually marketing material” (really?).
The government review will also look at new ways of dealing with commercial waste and promoting “responsibility deals” with businesses to drive down the amount of waste created in production and retail. Gifted Originals welcomes the move by the coalition government to create a greener society for ourselves and future generations.
At the moment, most of Gifted Originals toys are packaged using recycled materials. What’s more, the Plan Toys range incorporates into every product the green company’s “FOUR R’s” of green living: Rethink, Reduce, Reuse, and Recycle.
Saying bye, bye to those nasty blister packs, Gifted Originals stocks products that are high on quality, rather than marketing, meaning that the customer will enjoy the toys long after the packaging has been thrown away.
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